People Judge A Book By Its Cover Teacher: Gauher Chaudhry Remember the saying, "Don't judge a book by its cover?" The reason why that is such a popular statement is because people DO judge a book by its cover. If you are marketing a report or book on the Internet, it is very important that you create a cover for your ebook that looks appealing and interesting. Statistics indictate that having a professional cover for your ebook can increase sales as much as 318%. This is a number that cannot be ignored and could be vital to the success of your ebook or e-report. I hired a professional to create my first ebook cover, but technology has come a long way since then and I am seeing ebook covers that blow me away. Does it add credibility to the product? Of course. Most people who are ordering ebooks really have no clue as to whether the content in the ebook is really worth the price. Their only judgment is the sales letter and the ebook cover. A dismal ebook cover can kill a sale even though the content may be worth ten times the price. It is a proven fact that you could sell the worst product and make large amounts of money. It is all a marketing game. If you can market a product effectively and convincingly, you will make sales. Now, I am not recommending that you sell bad products. You would be bombarded with requests for refunds. What I am trying to convey is that marketing is basically convincing the customer why they need your product. Perception Is The Key A well designed ebook cover immediately puts into the customer's mind that they will be ordering a quality product. Your ebook cover is the first impression you give to potential customers and customers will automatically equate their first impression of your ebook cover to your reputation. Reputation is everything on the Internet. A poor ebook cover can even drag down the best sales letters. If you are interested in getting more information on how to create an effective ebook cover, just go to any major search engine and type "ebook covers" and you will get a lot of links regarding ebook covers back. There are some professional companies out there that will design a cover for you for a modest fee. There are also sites that will teach you how to create your own ebook cover all by yourself. You pick and decide which one suits your own needs. A well designed package does not only include ebooks. You can create an attractive package for software. Look at all the marketing tools that are sold with an attractive box cover. Although the customer rarely receives the box, the quality design of the box automatically puts into the customer's mind that the software they are purchasing has been created by a professional company. So the next time you write a book, report, or create a nifty piece of software, remember that the design of the cover or package is a vital component of the entire sales package. About the teacher: Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com