7
Simple Ways To Boost Your E-Book Sales
Teacher:
Michael Southon
You can often
dramatically increase your E-Book sales by making a
few minor adjustments to your sales page. Here are
7 ways to increase your E-Book sales:
(1) Make sure
your 'Order' link appears at least 3 times on your
sales page.
(2) If your link
currently says 'Order!', change it to 'Order via
Secure SSL Server' (if that is the case). I made
this change about a month ago, and I noticed an
immediate increase in sales.
(3) Offer a
money-back guarantee that makes it clear that you
don't mind refunding purchases.
(4) Add a
'guarantee' logo or icon to your sales page. You
can find a variety 'guarantee' graphics at
AltaVista's MediaSearch: http://web.altavista.com/cgi-bin/query?cn=med
Click on the
'radio button' that says 'Images' and then type
'guarantee' into the search box. AltaVista will
return 20 pages of 'guarantee icons'. (Before
placing one of these graphics on your website, make
sure it is not covered by copyright).
(5) Offer 2 or 3
chapters of your book free (in the form of a
downloadable Trial version of your E-Book). You
could also allow people to read those same chapters
online.
(6) Include a
'Table of Contents' so that your visitors can see
what your E-Book contains.
(7) Keep your
sales copy to one page. People are spending less
and less time surfing the Web - if your sales
message is more than one page, your visitors will
probably move on before reaching the
end.
About
the teacher:
Michael
Southon is the author of the popular new eBook,
'Ezine Writer!' Discover how to dramatically
increase your traffic and sales, starting today:
Ezine-Writer.com
Join his twice-monthly 'e-Profit
Tips Newsletter'